The current value of the strip is purely commercial and consumptive. Three design strategies (Strip Systems) establish a more productive civic infrastructure that grafts commercial development opportunities with neighborhood services and lifestyles. These systems are Cohesive Difference, Connective Infrastructures, and Metropolitan Identity. Together, the strategies develop existing infrastructures into productive public spaces, three design sites, and integrate business and neighborhood into a positive and mutually beneficial partnership. Taking its cues from Scottsdale’s innovative development of the 12-mile-long linear park/flood-control system/amenity infrastructure called Indian Bend Wash Greenbelt, the proposal aims to synthesize commercial, environmental, and social systems into an integrated network of public and private programs that establish a new zone for civic life within the postwar American city. This project defines a contextual understanding of the strip as a point of departure for creating emergent urban responses for continued development that is both economical and civic. A “typological strategy” identifies specific strip types such as neighborhood convenience centers, fas-foot restaurants, large wholesale retailers, etc. A responsive set of typologies (the b-side) is created within this context. Made from the same DNA of the found types, these recombinant types are developed independent of their immediate context. More in line with actual development patterns, this method depends on a strong “kit of ideas” that allows the public realm to connect the disparate parts. This strategy embraces the change and evolution of the commercial strip as positive forces within the city. The b-side urban strategy locates typological consistencies within the strip (as well as moments of emergent civic use) that can withstand modifications and alterations.